AYW History

2014: Launch of Amazing Young Women Movement

The Amazing Young Women movement began as a campaign, centered around a dynamic platform of online and local market activations to showcase and celebrate female role models offering an aspirational focus for all female athletes and teens as they prepare to be our next generation of leaders.  The ECNL showcased what it means to have #BeautifulAmbition as exemplified by former and current ECNL players, and called on all of the nation’s women to join the movement to celebrate the endless potential of today’s girls.

2014-2015: #BeautifulAmbition Campaign

Chosen to represent the “beautiful game”, the pleasure of accomplishment, and the commitment to succeed. #BeautifulAmbition is the bridge between thinking and doing; it is the catalyst necessary for success. By using #BeautifulAmbition on Facebook, Twitter, and Instagram to share personal moments of accomplishment individuals will join the celebration of our nation’s Amazing Young Women and have the opportunity to be selected for a monthly profile.

2015-2016: #FuelYourFire Campaign

The high school years present choices and challenges that can be opportunities to lay the foundation for success on and off the field. #FuelYourFire is created to represent the voice of the elite youth female athlete and ignite her fire to overcome the challenges faced in becoming a leader.  #FuelYourFire provides young women with the tools to harness opportunity – on and off the field – and nurture her personal drive to be the best she can be in all aspects of her life.  #FuelYourFire is a dynamic campaign of digital, social and on-field activations expanding the Amazing Young Woman offerings in order to showcase and celebrate female role models, and offer an aspirational focus for all female athletes and teens as they prepare to be our next generation of leaders.

2016-2017: #UNSHAKABLE Campaign

The #UNSHAKABLE campaign celebrates the drive, passion, independence and strength of the ECNL athlete.  Using images, videos, and real stories that will build throughout the season, #UNSHAKABLE will highlight the challenges, motivations, and choices that players face through their soccer journey, sharing moments of triumph and success to motivate today’s ECNL player.  Importantly, the #UNSHAKABLE resources and concepts were developed by female athletes for female athletes, with contributions from notable ECNL Alums in all professions – from the field, the classroom and the work force.